“The labor market is becoming an applicant market”
Even though this is no longer a new insight, it remains true: Especially in the area of qualified employees, there are more vacancies than applicants in many industries. Kurtz Ersa is no exception here – we are no longer just competing with our competitors for customers, but also for the best employees. With almost 180 open positions at Kurtz Ersa in 2022, the majority of which are newly created positions due to growth, employer attractiveness is a concept that we at Kurtz Ersa emphasize and fill with content.
In addition to opportunities for internal training and further education, as an attractive employer we offer the opportunity to take advantage of training in the area of soft skills via the Kurtz Ersa Hammer Aademy – in addition to training in technical and methodological competence. Workshops across the boundaries of individual departments provide the basis for good communication and thus also contribute to the attractiveness.
Design of essential success factors
The identification with Kurtz Ersa is strengthened by the fact that successes of the company always bring the performance of an entire team to the fore. Furthermore, we know that factors such as a functioning feedback culture, internal communication and an attractive workplace design are also essential success factors for our internal attractiveness, which we continuously develop and shape. In addition, our self-image as a family company is reflected in many different aspects such as child holiday care or a wide range of offers in the area of company health management.
Lean, fast application process
For external attractiveness, our focus is on communication in the labor market and the management of applicants. With a professional approach via the various applicant channels, a lean as well as fast application process, we show our potential new employees that we also stand by our statements and promises during the interview process.
Our Kurtz Ersa training center, on the other hand, makes a significant contribution to securing skilled workers. For the year 2023/24 alone, 50 new training positions for apprentices and dual students have already been created from within the Kurtz Ersa companies. In addition, we offer high-performing young people attractive additional offers during their training and accompany lower-performing trainees through their training in a targeted manner. In addition to an interesting apprenticeship, these are important elements not only for finding suitable candidates and training them, but also for retaining them later as skilled employees in the company.
They say: “War of talent is over, talent has won” – at Kurtz Ersa, our commitment to our internal and external employer attractiveness makes a significant contribution to the fact that we have already been able to successfully and sustainably fill over 100 of our approximately 180 vacancies.