Kurtz Ersa Asia
Kurtz Ersa´s Strategic Move in Vietnam
Vietnam is rapidly becoming a crucial hub for the electronics manufacturing industry, and Kurtz Ersa is seizing this opportunity to expand its footprint in this dynamic market. Recognizing the strategic importance of Vietnam, particularly in the north where a new cluster of Electronic Manufacturing Services (EMS) is emerging, Kurtz Ersa is making significant investments to enhance its presence and capabilities in the region.
The decision to invest in Vietnam is driven by the evolving market landscape and the increasing demand from key accounts for on-site presence. Our diverse customer base in Vietnam necessitates multilingual support, and Kurtz Ersa is well-prepared to meet this demand with services available in Vietnamese, English, Chinese, and Japanese for training sessions and know-how seminars. This linguistic versatility ensures we cater effectively to our customers´ varied needs, strengthening our relationships and enhancing customer satisfaction.
Our expansion strategy aligns with Kurtz Ersa´s “local for local” approach, which emphasizes short and efficient ways to support sustainability and ensure rapid response times and attractive landing costs for our customers. This approach is part of Kurtz Ersa´s robust global footprint, with production facilities in Germany, China, and Mexico. Our production site in South China, just 1.5 hours flight from Hanoi, exemplifies this efficiency, enabling us to meet the demands of the competitive Asian market effectively.
New Application & Demo Center in Bac Ninh
To further strengthen its position in Southeast Asia, Kurtz Ersa opened its new Application & Demo Center in Bac Ninh, Vietnam, in Q1/2024. The state-of-the-art facility was inaugurated during the two-day Southeast Asia Sales Meeting, which brought together sales and business partners from across Southeast Asia and China. The meeting featured in-depth sessions on market trends, strategic planning, product innovation and customer service excellence, and provided a fitting backdrop for the presentation of our latest investment.
Spanning over 1,000 square meters, the new Application & Demo Center includes a 500 square meter exhibition space, training facilities, meeting rooms and spare parts inventory. Equipped with the latest electronic production equipment, the center provides a hands-on experience for our customers and partners, reinforcing our commitment to excellence. “We are immensely proud of what we have achieved with this Demo Center,” said Bernd Schenker, President of Kurtz Ersa Asia. “It represents our unwavering commitment to innovation, excellence, and customer support. I would like to extend my gratitude to everyone who played a part in turning this vision into reality, especially our Operations Manager, Vic Le Thuy, our Service Manager, Perkas Raman, and our Director of Sales and Marketing, Ulrich Dosch.”
New strategic alliances on site
In addition to serving as a demonstration and training facility, the new center also marks the beginning of strategic local alliances tailored to the Vietnamese market. Kurtz Ersa Vietnam has signed a collaboration agreement with Fuji Machine Vietnam to sell Kurtz Ersa in-line machines in Fuji´s turnkey projects. Fuji Machine Vietnam will also install a pick-and-place machine in the demo center to create a full-line solution for customers and potential clients to evaluate coordinated and aligned machine performances in a fully connected SMT line. This new center is a significant milestone for Kurtz Ersa in Vietnam, underscoring our dedication to our purpose of optimizing our customers´ production processes – Global. Ahead. Sustainable.