International Sales Meeting
International Sales Meeting – “Listen to the Market”
Two days were blocked in the Kurtz Protective Solutions sales calendar in March for strategy days. A lot has happened since the last sales meeting for particle foam machines. This was demonstrated by the many stimulating discussions between employees from the headquarters and international representatives. The participants accepted the invitation from the management and division management and traveled to Würzburg for the international sales meeting. The aim was to further develop the sales strategy together in order to secure and strengthen the market position in a competitive market for the future.
CFO/CEO a.i. Thomas Mühleck welcomed the participants on the first day and made it clear in his speech: “You are in a very strong company!” – a strongly positioned company characterized by collegial cooperation, a corporate strategy with three pillars, and financial independence. Ulrich Bühlmann, former Managing Director, and Stephan Gesuato, General Manager Kurtz Protective Solutions, then continued and introduced the meeting's agenda. The latter has been defining the strategic and sales orientation for two and a half years now.
Good chances for the Protective Solutions business
The international sales meeting was characterized by a good mix of presentations and workshops. The content included status reports on the sustainable technologies radio frequency, CoreLess and THERMO COATING, and gave an insight into the “Application, Demo, Processes” department. The Holding’s division “Accounting and Treasury Operations” also presented new financing models. The sales regions brought each other up to date with market reports from the Americas, Asia, and EMEA in order to raise awareness of the global perspective. The workshops provided feedback and ideas on the service and product portfolio. Despite the current challenging economic situation worldwide, global growth of over 15% is forecast for the particle foam market, so Kurtz Sales also sees good opportunities for its own business.