Kurtz Ersa India
Kurtz Ersa establishes India presence
Ersa has been active on the Indian subcontinent for over 30 years. Recently, the permanent change of the world´s largest democracy turned into a real transformation: International corporations invest locally in production capacity. Local companies are expanding their production capacity and stepping out of the Asian shadows. Chinese, Taiwanese and Korean companies are starting new production lines and plants in India. A lot of movement in a country with huge potential. That´s why Ersa has been specifically expanding its service there with India partner Bergen since 2015 – for example, by regularly imparting service and process know-how via roadshows or webinars.
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Kurtz Ersa India:
Indian startup in record time
The Indian service team also carries out the commissioning of complex machines, often already performing the FAT (Factory Acceptance Test) with the customer at the Wertheim plant. Increasingly, machines manufactured in Zhuhai are sold and delivered to India via Chinese and Taiwanese customers; installation and aftersales are handled by Kurtz Ersa India. Multiple customer feedback, on-site experience, the importance of the market as well as infrastructure measures in electrification, digitization and automation led to the decision to establish an own India presence under the name “Kurtz Ersa India – Smart Production Technologies Private Limited”.
After the starting shot in January 2021, this was done in record time. In the meantime, five employees have moved into their new office in the Electronic City in Bangalore – Gopakumar Gopinathen is in charge of “Service & Process Know-how”, Sameer Verma is responsible for sales and marketing.
Existing infrastructure: Application Center available
As a subtenant of Krypton India Solutions Pvt. Ltd., the Kurtz Ersa India team uses the existing infrastructure from bus transfer to canteen – an application center is also directly available. Krypton has numerous Ersa machines, rework systems and soldering stations, so that interested customers can be demonstrated the machines in operation at any time. As soon as possible Kurtz Ersa India will grow by further skilled employees