Development in China
German Technology – assembled in China
2019 is the Chinese Year of the Pig and it promises friendship, happiness and financial success. The best prerequisite for Kurtz Ersa to achieve strong growth in the Chinese market again this year. “The conditions for this are almost ideal,” says Bernd Schenker, Managing Director for China and the entire region of Southeast Asia. “We are currently planning to expand our production capacity in Zhuhai in order to be able to meet the high customer demands quickly and with the usual high quality.” A big opening ceremony with customers and employees is planned for December 2019.
Chinese customers want high tech and best products
And quality is becoming increasingly important in China. A trend that has been emerging for a few years – only cheap and fast was once, Chinese attach importance to highest quality. A development that Kurtz Ersa can only be right about. “The demands of our customers on products and service are becoming ever higher – and we can meet them,” says Bernd Schenker. And he adds: “Our Chinese customers only want one thing: high tech and the best products.” In addition, the company offers a comprehensive service in terms of spare parts supply and maintenance. This is what Kurtz Ersa Asia provides according to the “24/7” model, that means seven days a week and around the clock. More than 200 employees at three locations look after Chinese customers and an increasing number of customers from Taiwan, Vietnam and Thailand.
Sustainable growth in promising industries
The Hong Kong headquarters is working on strategic goals and planning service concepts specifically for each individual region. The aim is to increase market share and, above all, to achieve sustainable growth in promising industries. The current innovation drivers such as the development around 5G, Internet of Things and electric mobility are important segments which Kurtz Ersa covers with its products and which must be occupied in order to consolidate and further expand its strong market position. But not only the electronics industry is served, also foundry and foaming machines are in high demand. “Smartphones are stagnating – but high tech in electronics production continues to grow,” says Bernd Schenker confidently. “And with the ‘German Technology – assembled in China’ approach, we are on exactly the right track here!”
