Festival of Innovations
“Ersa Festival of Innovations” inspires Productronica audience
It was the anniversary edition of Productronica, still the most important trade show worldwide for the electronic manufacturing industry, and more than 38,000 visitors from almost 80 countries came to Munich to attend. And since the system supplier Ersa was participating at the exhibition right from the start, it also could celebrate “40 years of Productronica” – and it did so with a spectacular “festival of innovations” covering the complete product range, from hand soldering tools right up to high-end soldering systems.
A large number of visitors from all over the world dropped by at the 400 m² large Ersa booth, where they were overwhelmed by the many world premieres in the form of machines, systems and applications. More than that: unlike the usual experience from other trade shows, many orders were closed at the show – a sure sign that the innovations presented by Ersa have convinced the customers. And it represents a consequent continuation of the business year 2015, which is headed towards record results! At both product groups, the hand soldering units, the “tools”, as well as the “machines”, numerous highlights drew the attention of the visitors – a definite eye-catcher in the machine division was the collaborative Ersa ROBOPLACE, which automatically populates boards with through-hole components for selective soldering.
Equally enthusiastically received was the newest generation of the high-end selective soldering system VERSAFLOW 4, which is of special interest to the automotive industry. Enthusiasm also in the product range of stencil printing: With the new VERSAPRINT 3D stencil printer, Ersa completely surprised the industry with a product, which combines stencil printing and 3D solder paste inspection within one unit for a degree of automation unheard of so far.
These innovations were followed by others such as the HOTFLOW 3/20 VOIDLESS for virtually void-free inline reflow soldering with high volumes and low operating costs. The new products from the world of rework also fascinated: From the “Rework out of the Box” entry level model HR 200 over the new hybrid rework platform HR 550 with computer-assisted component placement right up to the high-end units HR 600/2 and the VOIDLESS module – they all generated an interest that lead to numerous order closings. Strong interest was also raised by the high performance solder unit i-TOOL HIGH POWER.
Outstanding fair result
The feedback received during the four show days indicates that Ersa is on the right track with the products and the technologies it presented – and many projects newly under discussion and many order closings are the just rewards for the Ersa team. For the sales team, this outstanding result means that for the next 12 to 18 month they will be very busy. And then it is almost time again for … correct: Productronica 2017!
“There are incredibly many opportunities to advance our business. Industry 4.0 is a new market with an immense potential for growth. And in the field of automotive electronics, driver assistance systems exert considerable pressure on the electronic production.” Rainer Kurtz, Ersa Managing Director and VDMA Chairman “Electronics, Micro and Nano Technologies” (EMINT).