SMART FOUNDRY goes exhibition!
Since its official opening in March 2015, the name recognition of the SMART FOUNDRY alias Kurtz Eisenguss GmbH & Co. KG has been rising steadily – among other things with two fair appearances: one in Hanover and one at NEWCAST in Dusseldorf.
In 2015, for the first time in ten years, Kurtz exhibited once again at the Hanover Fair, which takes place every year in April. At that time, the opening of the SMART FOUNDRY was still relatively recent, presenting an ideal opportunity, which simply had to be exploited. And indeed it was. Particularly appropriately, the motto of this year´s Hanover Fair was “Industry 4.0“. The industry 4.0 SMART FOUNDRY presented itself at a central location in Hall 5 with a small but exquisite stand concept.
Surrounded by further German and international representatives of the foundry sector, the fair team demonstrated that “Industry 4.0“ at Kurtz Eisenguss GmbH & Co. KG is far more than just a buzzword – it is already actually being lived out at the Hasloch site. Visitors, whether customers or colleagues from the sector, were highly interested in the video, photographic and information material explaining exactly what SMART FOUNDRY stands for and just what it is capable of. In the follow-up, the enthusiastic response could be measured in real terms – in the form of new customer contacts.
Kurtz Eisenguss at NEWCAST
A similarly enthusiastic response was observed at NEWCAST 2015 in Dusseldorf, the fair for foundries and foundry products. With the same concept as in Hannover, the fair team addressed predominantly international trade visitors and once again met with great interest in the metropolis on the banks of the Rhine. The resonance following the two fair appearances was thoroughly positive; the analyses and post processing took some time.
One thing is already clear today: Kurtz Eisenguss is anxious to present itself in Hanover in the coming year too – NEWCAST itself takes place every four years. And another thing that is equally clear: The SMART FOUNDRY continues to develop further and deserves to be presented to customers and the world in an appropriate environment. So, to coin a phrase, after the fair is before the fair!